#1

Nokia und Microsoft kündigen Partnerschaft an [Update]

Es ist offiziell, nur wenige Stunden vor dem Capital Market Day in London verkünden Microsoft und Nokia ihre offizielle Partnerschaft. In einem offenen Brief auf Nokia Conversations schreibt Stephen Elop: „Nokia will adopt Windows Phone as its primary smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.

Es ist also offiziell und ich bin ehrlich gesagt etwas sprachlos. Für mich persönlich ist es der Fall, den ich mir momentan am wenigsten gewünscht hätte. Ist MeeGo wirklich noch nicht fertig und hat man so wenige Ressourcen, um Symbian auf einen aktuellen Stand zu bringen? Hat man als Marktführer nicht die Möglichkeiten es aus eigener Antriebskraft zu schaffen? Es sind noch so viele ungeklärte Fragen offen und ich hoffe diese werden sich im Laufe des Tages klären. Was sagt ihr zu dieser Entscheidung, war es der richtige Schritt oder ein Fehler von Nokia?

Video: Nokia und Mircosoft verkünden Partnerschaft

Hier die Auszüge aus dem offenen Brief von Stephen Elop:

  • Nokia will adopt Windows Phone as its primary smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
  • Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
  • Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
  • Bing will power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.
  • Nokia Maps will be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.
  • Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
  • Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
  • Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.
  • Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.
  • Together, we see the opportunity, and we have the will, the resources and the drive to succeed.

We each bring incredible assets to the table. Nokia’s history of innovation in the hardware space, global hardware scale, strong history of intellectual property creation and navigation assets are second to none. Microsoft is a leader in software and services; the company’s incredible expertise in platform creation forms the opportunity for its billions of customers and millions of partners to get more out of their devices.

Together, we have some of the world’s most admired brands, including Windows, Office, Bing, Xbox Live, NAVTEQ and Nokia. We also have a shared understanding of what it takes to build and sustain a mobile ecosystem, which includes the entire experience from the device to the software to the applications, services and the marketplace.

Today, the battle is moving from one of mobile devices to one of mobile ecosystems, and our strengths here are complementary. Ecosystems thrive when they reach scale, when they are fueled by energy and innovation and when they provide benefits and value to each person or company who participates. This is what we are creating; this is our vision; this is the work we are driving from this day forward.

There are other mobile ecosystems. We will disrupt them.

There will be challenges. We will overcome them.

Success requires speed. We will be swift.

Update

Hier das Video der Pressekonferenz von Nokia und Microsoft, aber leider ohne die anschließende Frage und Antwort Session.

Produktempfehlung

Tarifvergleich

Hinterlasse deine Meinung